Consumer Insights

How to be an ethical consumer in a hyper-consumerist city

In Jakarta, there’s still a realistic path to sustainable living—if we let go of perfection and start small.

Consumer Insights

The rest of us: How Indonesians are trying to sleep better

We asked our readers about their sleep habits. Here’s what’s keeping them up, and what’s actually helping.

Consumer Insights

Not just a fix: Local coffee chains are brewing a cultural movement

Affordable, familiar and rooted in local pride, Indonesians are turning to homegrown coffee chains for more than a caffeine fix.

Consumer Insights

The year we spent more online: A look at 2024’s digital spending habits

Are we in control of our online spending, or are digital discounts and impulse buys quietly draining our wallets?

Consumer Insights

iPhone 16 ban: National pride vs Apple obsession

The government’s ban on local sales of iPhone 16 has sparked a sense of nationalism among even the most loyal users, but not quite enough to make them switch to Android.

Consumer Insights

What’s inside kids’ shopping carts?

Once upon a time, before the ravages of inflation and the crushing weight of adulthood expenses, being a child seemed so much cheaper. 

Consumer Insights

Ramadan advertisements: Reflections of tradition and change

‘Just showing a whole family getting together, having a meal, that doesn't work anymore because that has become a template. The ads that do really well are ads that are more personal, that are really bold.’ - Suresh Subramanian, CEO of Kantar Indonesia