Market Pulse

Fantasy in the flesh: Inside Indonesia’s booming costume economy

From anime icons to Halloween commissions, Indonesia’s costume makers are turning play into profession.

Market Pulse

Smaller, smarter: The new economics of Gen Z homes

As housing costs rise, compact design, community access and creative financing are redefining what it means to own a home.

Market Pulse

From mattresses to melatonin: The sleep economy is booming

The wellness industry has turned bedtime into big business, but can you actually buy good sleep?

Market Pulse

Cashing in on padel: The new courtside economy of Jakarta

The city can’t get enough of padel. But with courts mushrooming across the capital, there lies a billion rupiah question: Is it worth the bet?

Market Pulse

Inside the declutter economy: The business of sparking joy

Jakarta’s growing decluttering industry isn’t just about aesthetics. It’s about control, clarity and the emotional weight of stuff.

Market Pulse

Summit fever: Why more Indonesians are reaching for the peak

From Merbabu to Rinjani, local gear brands and trip organizers are making Indonesia’s mountains feel closer than ever.

Market Pulse

Beyond galleries: Inside Jakarta’s thriving indie art markets

Jakarta’s indie art fairs aren’t just pop-ups, they’re fueling a new creative economy.

Market Pulse

Meet the new influencers of the AI era

Artificial intelligence (AI) has been behind the scenes of digital marketing for years, but now it’s stepping into the spotlight as the face of your favorite brands.

Market Pulse

The silver generation is rising

Aging is inevitable. The question is whether industries are ready for it.

Market Pulse

Trendy tabletop: Board game cafés are your next favorite third space

Ditch the gadgets and grab a pair of dice: Jakarta’s board game cafés are the perfect place to play, strategize and unwind.

Market Pulse

The de-Hollywoodification of Indonesian cinema

From homegrown hits to international indies, Indonesian audiences are shifting away from Hollywood blockbusters for bold, diverse stories and the box office numbers prove it.

Market Pulse

In full bloom: How Valentine’s Day fortifies the floral industry

The annual surge in orders to celebrate the day of love has been a constant for Indonesia’s floral industry, but that doesn’t mean the industry isn’t in need of change.